Pulling Back the Curtain: An Insider’s View on Market Research

Full disclosure, I once worked as a spy. My mission: visit banks and evaluate how well the tellers were doing their job. I went about this task by submitting deposits slips that were filled out improperly. If the teller spotted the mistake, they were on the ball. If not, well, I can only imagine that my feedback probably led to some sort of employee re-training or disciplinary action.

Okay, so maybe this wasn’t 007 level spy work – and yes, I did hum the James Bond theme every time I went into a bank for a mission. But what I was doing was essential market research for that establishment. Like all forms of market research, my spy missions were aimed at improving the services and finding out what customers really desired in their banking experience.

 

customers on phones

What are consumers looking for? Market research can help find the answers. Image source: Flickr user UltraSlo1

 

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Written by Rick B.

November 12th, 2014 at 9:35 pm

iPoll Users’ Treasured Memories: What Do You Want to Show Off?

Over on the big island of Hawaii, they’ve been dealing with a river of molten lava. This is from an active volcano that has been flowing down through the island, leaving a path of destruction in its wake. The lava is making its way to the coastline, but the nice thing about lava is that it moves pretty slow. That has given folks plenty of time to clear out of its path. Recently, the lava claimed the first home. Fortunately, the folks living there had plenty of time to pack up their belongings and get to safety.

This brings up the question of what would you take with you if you had to evacuate? Yes, all the important papers and photos but is there one prized possession you can’t imagine living without? iPoll recently asked its users to snap a picture and tell a story of their most prized possession. Over 3,000 submissions poured in. A handful stood out and were awarded an Amazon gift card. The rest were posted for us all to share. This is proof that we all have a lot to share; not just our opinions about product. It also shows how a single website can forge a strong online community. Here are some of those stories:

Lego Mermaid

The littlest things can become the most important in our lives. Image Source: pollbuilder.com

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Written by Rick B.

November 11th, 2014 at 6:14 pm

Mobile Mission Monday: Sharing Opinions Equal Cash in the Pocket

“Your profile is now up-to-date! Our Personalized Profiling System will have a survey for you as soon as possible.” That is the message that just popped up after I completed a fresh round of profile questions. I was asked about my current car, how many babies I have in the house and if I plan to buy a jet ski (Hyundai, 1 and no… for the record). The minute I hit send, I could practically hear the algorithms working to find me a new Mobile Mission. That can only mean one thing: Cha-ching! There will be more cash coming my way. I just need to keep calm and keep checking the iPoll app. Oh, and listen for those pings!

Anime Convention

All the fast food icons getting along. Image Source: flickr user: The Conmunity

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Written by Rick B.

November 10th, 2014 at 9:47 pm

Secret Wars and Convergences: Major Upcoming Comic Book Storylines

With all this talk of Marvel and DC movies, we can’t forget the source material. It’s easy to pretend that comic books are just for a select few, as that’s what stereotypes have taught us, but that is far from the truth. According to Facebook, over 24 million users identified themselves as comic book fans. Of that group, 46% are women. Clearly, comic books appeal to everyone.

The top 300 comic books bring in over $248 million each month with an average sale price of around $3 per book. So, it’s big business, too! That’s why the creators are always looking at ways to shake things up. Many years ago, they actually killed Superman. The horror! However, he came back in about four different versions until they settled on the return of the real Superman. They got a lot of mileage out of that one. In the interest of keeping you up to date on all things you need to be up to date on, iPoll presents a peek at some intriguing comic book story lines coming your way.

Fresh Comics

Best place to be when the new comics come out. Image Source: Flickr user Sam Howzit

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Written by Rick B.

November 7th, 2014 at 4:33 pm

Examining the DC Movie Slate: Justice League Comes Out Punching

In the ongoing battle of the box office, Marvel and DC have been slugging it out for years. Recently, it looked like the heroes from the Marvel Universe were going to leave the DC heroes in the dust. That all changed with The Man of Steel. It figures that it would take Superman to save the day. The success of that super reboot, plus the exceptional Batman Begins trilogy was enough to get the powers that be at Warner Brothers (who own DC comics) to put together a broad slate of films based on their top-selling and beloved comic book characters. Although the Disney/Marvel movies will only take us through 2018, DC is going to carry us all the way to 2020, with room for even more in between.

Holiday Heroes

A Justice League Christmas tree. Image Source: Flickr user JD Hancock

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Written by Rick B.

November 6th, 2014 at 2:42 pm

Marvel Phase Three: What’s Next for the Avengers and Company?

Let’s talk superheroes. In cinematic terms, the Marvel Universe is a bit fractured. Actually, that’s a semi-good thing. Sony Studios owns the rights to Spider-Man and his cronies, Fox owns The X-Men and Fantastic Four, and Disney owns everything else. If you had to bet on the biggest overall returns, put your money on Disney. Recently, the Marvel/Disney alliance announced their “phase three” plans for their upcoming releases. This will carry us into 2019 and that is a very good thing indeed. Start popping that corn!

Action Figures

Time to clear the shelf. More Marvel heroes are headed our way. Image Source: Flickr user Michael Sherrin

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Written by Rick B.

November 5th, 2014 at 1:00 pm

Who Reigns Supreme in the iPoll Femme Fatale Elimination Tournament?

Let’s talk brackets. The only way to really sort through a competition is to put up the opposing forces on brackets. It’s a system that works for March Madness, the World Cup and, surprisingly, Femme Fatales. The quizmasters at iPoll put up a super elimination tournament featuring the greatest femme fatales of all time. The official definition of femme fatale is “an attractive and seductive woman, especially one who will ultimately bring disaster to a man who becomes involved with her.” You can’t have a noir film without a femme fatale. In this modern era, the femme fatale brings destruction upon all her enemies. It’s a tough job,but somebody has to do it.

Comic Con

Rocking the Black Widow cosplay outfit. Image Source: Flickr user Pat Loika

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Written by Rick B.

November 4th, 2014 at 2:32 pm

Mobile Mission Monday: Activate Every Mobile Mission for Big Cash Rewards

“We like the way you think.” This statement is the first thing visitors to the iPoll homepage will notice, and it pretty much sums up the iPoll experience. Your opinions matter, and they also can earn you rewards. Luckily, iPoll makes sharing your thoughts on new products easy. You don’t have to write an essay. Instead, simply follow the prompts to rate a business, product, movie, or anything else for which your opinions are considered gold. To make your thoughts count for the most, however, requires you to become proactive. This means activating all the Mobile Missions as they pop up and completing them before they expire. Otherwise, as they say, “you snooze, you lose.”

The Ping Is the Thing

As nice as it might be, iPoll is not going to come knocking at your door to ask your opinion. The closest you may get to a door knock is a cell phone ping, and that’s still a pretty good reminder. You might have already experienced a bunch of “pings” in your iPoll journeys. Here’s a hint: iPoll loves when you get near banks, grocery stores, convenience stores, and gas stations. Sometimes you might drive by too quickly for iPoll to get a lock on your location and send out a ping. So keep in mind this little adage: “slow down and let the pings happen.”

Shopping At TJ's

If you don't have Trader Joe's in your city, consider moving. Image Source: Flickr user daveynin

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Written by Rick B.

November 3rd, 2014 at 2:31 pm

Halloween Week: What Scares You The Most?

Happy Halloween, iPollers! For our final Halloween Week quiz results post, we asked the iPoll community to tell us what scares them the most: from common fears to creepy crawlies to TV shows. Check out the infographic to see what makes their skin crawl.

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Written by lsozio

October 31st, 2014 at 10:39 pm

What Will the Zombie Apocalypse Look Like? iPoll Has the Answers

As far as Hollywood is concerned, zombies are hot. Thanks to the juggernaut that is The Walking Dead, the love for zombies has never been greater. Over on SyFy, Z Nation has kicked up a ratings storm with their take on the zombie apocalypse. Soon we’ll be treated to Pride and Prejudice and Zombies, which is a Jane Austen/undead mashup. Clearly, zombies are everywhere. And despite their recent renaissance in popular culture, they’ve always been part of the horror movie lexicon. All of this zombie action got the merry iPoll pollsters thinking, “How would you build your zombie apocalypse?” Over 4,000 iPoll users responded. Here’s how it might go down:

Zombie Clowns

Zombie clowns? Can it get any scarier? Nope. Image Source: Flickr user Bob Jagendorf

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Written by Rick B.

October 31st, 2014 at 3:14 pm